Jokowi Emphasizes the Importance of Tourism Infrastructure Improvement
JAKARTA - President of the Republic of Indonesia Joko Widodo seeks to encourage the growth of Indonesia tourism optimally. Therefore, he stressed the importance of various issues improvements including infrastructure, and increase marketing budget to promote Indonesia tourism.
"We have all the variety of tourism products, from religious tourism, the beauty of the lake, beach, island, diving spot, and good snorkelling areas. What's missing? Infrastructure, product packaging, positioning development, differentiation, and promote massive brand building. That's the point we lack, "said Jokowi in "Kompass 100 CEO Forum" in Jakarta Convention Center, as reported from Liputan6.com (25/11/2016).
Jokowi explained that various things have been pursued by the government to fix it. Even tourism destinations in Indonesia has now been promoted in various parts of the world.
"The product repaired, really consent to infrastructure and I think now it started the marketing. If you look now, in Paris, Singapore, in Times Square we have published everything. For large-scale promotion. I make a pact together with Mr Minister, ask the marketing budget could be increased four to five times the previous budget. I submit, we can give," he said.